Despite my initial harsh review of the beta program, I have now to highly recommend Woopra as a powerful website analytics tool, especially to Wordpress users who can benefit of a specific plugin.
Woopra is first of all real time analytics for your website, so instead of waiting 24 hours (as it happens with Google Analytics) you have a real time feed of data on your dashboard, pulled live from your website.
Woopra is not (actually, not only) an online app as it is based on a client you have to install on your computer. This software enables them to deliver you lots of data in a compelling user interface, in such a way no SaaS can deliver online (yet).
Speaking about features Woopra has almost any feature you expect from an analytics tool: traffic sources, maps, content, landing and exit pages, etc. Everything finds its place in this beautiful and smooth interface.
One of my favorite features is the live chat. Once you see that a user is on your website, you can initiate a chat with her directly from the Woopra software. The user will see a popup inside her browser, and will be able to talk to you.
Imagine the potential of this feature, for example, on a real estate website. If you see that a user is spending some time on a property page, you can present yourself to her and offer more information. Indeed is a feature to be used with care, as this active and direct interaction may not be warmly welcomed by many users, but it certainly is a great feature to have!
Did Woopra take the place of Google Analytics? No. I use them both, as I think they complete each other’s weaknesses. Google Analytics is a great tool for working with numbers, extrating precise data and set specific goals to monitor. Woopra is the fancy way to keep a constant eye on your website and ignite conversations.
