Last Friday night I went to the event organized by Danone to promote its health conscious product Danacol, aimed to helping reducing the amount of cholesterol running in your blood.
Fortunately I don’t have any problems with cholesterol, still it has been very interesting to listen to a doctor explaining why cholesterol is so dangerous for us.
Every time I listen to a doctor talking about diseases and their causes I realize how magic our body is. It’s an incredible combination of factors that keep us alive as thinking human beings. It takes so little to destroy this marvelous yet vulnerable machine, that we should preserve it at any cost, especially when it takes little effort (aka: stop smoking!).
Even if my usual focus is on other domains, such as internet and consumer electronics, I love to taste other areas. Meeting all those forum admins and bloggers from the health and beauty field was terrific.
Gift of the day was a bunch of Danacols in plain, ananas, red fruits and kiwi flavors. I tried the red one and it tasted good, while I left the rest of them for my mum to try.
The event was organized by BuzzParadise and PromoDigital. I think they did a terrific job in creating an informal yet informative event, where a lot of interesting things where explained, both on the medical and commercial side, without creating a formal and boring atmosphere that usually identifies press events.
