11 Dec, 2009
Nokia’s closing its flagships stores around the globe
Posted by: Francesco In: Mobile World
After London, it’s now news that also Nokia’s New York and Chicago flagship stores are being shut down, tossing out millions of investments aimed to showcase the latest gadget from the Finnish manufacturer.
I have to say that this news came with no surprise for me, as I still remember this bare shop in the middle of Regent Street where Nokia gadgets were exposed in a pretty cold design environment.
Nokia is loosing ground in the cutting edge of mobile technology, where Apple and HTC are leading, while it’s still very strong on the cheap mobile phone market which, perhaps, it’s not the ideal market for stylish flagship stores.
It’s a pity however, Nokia has to regain its place in the high end mobile market. The Booklet 3G is indeed an important leap forward, but more has to be done (starting from ditching Symbian OS).
