Making Things Happen

Archive for the ‘Marketing’ Category

26 Nov, 2009

IKEA’s viral campaign on Facebook

Posted by: Francesco In: Marketing

The latest Ikea online campaign on Facebook is creating a huge buzz, as they managed to ignite a viral reaction to a pretty inexpensive and simple campaign.
To promote a new store they registered the store manager on Facebook and added a bunch of catalog pictures to his profile. They then invited people to tag themselves [...]

16 Sep, 2009

Audi A4 out of a Rubik’s cube

Posted by: Francesco In: Marketing

This ad is great! Rubik’s cube has been used as a metaphor for the complexity, precision and accuracy needed to build a car, in this case the new Audi A4 sedan.
httpv://www.youtube.com/watch?v=CDnfoxm-kXI
Really loved idea and execution!

27 Aug, 2009

Is Social Media the greatest revolution of our time?

Posted by: Francesco In: Marketing

This video I got into via Pandemia is very much related to what I posted yesterday about the social media strategic framework.
httpv://www.youtube.com/watch?v=sIFYPQjYhv8
I found really appropriate underlining the shift from David Ogilvy’s perspective to Dale Carnegie’s one. It happens that I’ve read books from both authors and indeed Carnegie’s thoughts seems much more actual and sincere [...]

26 Aug, 2009

Dwelling beats clicking 1-0

Posted by: Francesco In: Marketing

eMarketer recently reminded us how incomplete is measuring results only counting clicks on ads.

This interesting table underlines how the most compelling ads creativities, such as in-games and floating ads, engage the user for a considerable amount of time.
“The average worldwide click-through rate for rich media ads studied was 0.35%. The average dwell rate for those [...]

30 Jul, 2009

The hotter the day, the less you pay!

Posted by: Francesco In: Marketing

Interesting strategy in this tough economic times, the one embraced by Social Suicide, an extravagant boutique of menswear in London.
A display in the shop indicates the current temperature in London, that’s also the savings you get. Very cool I think, although this couldn’t be exported to the US, where 30°C equals to 86°F!

26 May, 2009

Life’s for sharing

Posted by: Francesco In: Marketing

T-Mobile UK has become quite popular for its campaigns of viral videos. I have to say I love their fresh approach, as they create bonding situations to show how people are willing to share their experiences with their beloved ones.
This is the latest viral video, filmed in Trafalgar Square, London where a huge crowd gathered [...]


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About this blog

Making Things Happen is the personal blog of Francesco Federico, project management professional and entrepreneur with a great passion for internet, marketing and photography.