Making Things Happen

The latest Ikea online campaign on Facebook is creating a huge buzz, as they managed to ignite a viral reaction to a pretty inexpensive and simple campaign. To promote a new store they registered the store manager on Facebook and added a bunch of catalog pictures to his profile. They then invited people to tag [...]

This ad is great! Rubik’s cube has been used as a metaphor for the complexity, precision and accuracy needed to build a car, in this case the new Audi A4 sedan. httpv://www.youtube.com/watch?v=CDnfoxm-kXI Really loved idea and execution!

This video I got into via Pandemia is very much related to what I posted yesterday about the social media strategic framework. httpv://www.youtube.com/watch?v=sIFYPQjYhv8 I found really appropriate underlining the shift from David Ogilvy‘s perspective to Dale Carnegie‘s one. It happens that I’ve read books from both authors and indeed Carnegie’s thoughts seems much more actual [...]

eMarketer recently reminded us how incomplete is measuring results only counting clicks on ads. This interesting table underlines how the most compelling ads creativities, such as in-games and floating ads, engage the user for a considerable amount of time. “The average worldwide click-through rate for rich media ads studied was 0.35%. The average dwell rate [...]

Interesting strategy in this tough economic times, the one embraced by Social Suicide, an extravagant boutique of menswear in London. A display in the shop indicates the current temperature in London, that’s also the savings you get. Very cool I think, although this couldn’t be exported to the US, where 30°C equals to 86°F!

T-Mobile UK has become quite popular for its campaigns of viral videos. I have to say I love their fresh approach, as they create bonding situations to show how people are willing to share their experiences with their beloved ones. This is the latest viral video, filmed in Trafalgar Square, London where a huge crowd [...]