Making Things Happen

This ad is great! Rubik’s cube has been used as a metaphor for the complexity, precision and accuracy needed to build a car, in this case the new Audi A4 sedan. httpv://www.youtube.com/watch?v=CDnfoxm-kXI Really loved idea and execution!

This video I got into via Pandemia is very much related to what I posted yesterday about the social media strategic framework. httpv://www.youtube.com/watch?v=sIFYPQjYhv8 I found really appropriate underlining the shift from David Ogilvy‘s perspective to Dale Carnegie‘s one. It happens that I’ve read books from both authors and indeed Carnegie’s thoughts seems much more actual [...]

eMarketer recently reminded us how incomplete is measuring results only counting clicks on ads. This interesting table underlines how the most compelling ads creativities, such as in-games and floating ads, engage the user for a considerable amount of time. “The average worldwide click-through rate for rich media ads studied was 0.35%. The average dwell rate [...]