Tom Chapman did a great job by posting this interesting framework on his blog, Social Media Marketing.
This sketch illustrates the different channels a company has to initiate and maintain to drive its campaign to success. Just by taking a glimpse at it, we see that a social media strategy is an operation that requires careful [...]
16 Dec, 2008
Posted by: Francesco In: Marketing
Just a quick quote to refer to Valeria Maltoni’s post on her blog Conversation Agent. She talks about trust and how company have to constantly quest for new ways to earn trust.
I just want to point out how important is for a brand, especially established ones, to create experiences instead of simply delivering the same [...]
Yesterday I was invited by BuzzParadise and Ford to try out the new Ford Fiesta in Milan.
I have to say that the marketing campaign setup by Ford is really impressive, especially considering the fact that some initiatives are an exclusive for the Italian market, where Fiesta seems to sell pretty well.
For Fiesta Ford has created [...]
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