Making Things Happen

A great infographic, this time from the Inquisitr, illustrates the magnitude of the paradigm shift we’re experiencing.

This video I got into via Pandemia is very much related to what I posted yesterday about the social media strategic framework. httpv://www.youtube.com/watch?v=sIFYPQjYhv8 I found really appropriate underlining the shift from David Ogilvy‘s perspective to Dale Carnegie‘s one. It happens that I’ve read books from both authors and indeed Carnegie’s thoughts seems much more actual [...]

Tom Chapman did a great job by posting this interesting framework on his blog, Social Media Marketing. This sketch illustrates the different channels a company has to initiate and maintain to drive its campaign to success. Just by taking a glimpse at it, we see that a social media strategy is an operation that requires [...]